The Bottom Line: 4 Types of Value in Business (and Life)
“People who add value to others do so intentionally. I say that because to add value, [people] must give of themselves, and that rarely occurs by accident.” — John C. Maxwell
Before I get on to the topic at hand, I’d like to call out something that’s become apparent to me. My current writing projects have a business/work focus. That’s because the topics I’m exploring are directly tied to my work and profession. I’m using my writing to dig deeper into the various aspects of my experience design model to learn, get feedback, and continuously improve the model. I’m finding so much more on this journey, though! It turns out that all the topics I have explored, and plan to explore apply to life, as well as business. The best part of this is, the value I can add for my readers and myself is exponentially greater if the content can be applied to the professional and the personal. In honor of this finding of added value, let’s dig in.
In business and personal ventures, we often see the bottom line as the cost, or more holistically, as the return on investment (ROI) — benefit minus cost. When measured only in terms of money, though, we lose sight of other important forms of value that should have a place in the bottom line.
ROI is how we determine if something is in our interest to pursue. Yes, both in…
