Why Before X: 3 Pillars of Great Customer Experience Design

Simon Sinek’s Golden Circle concept tells us that beliefs are what drive people to follow those they see as leaders, as well as purchase certain products and services. The limbic system — the part of the brain Mr. Sinek refers to — is what controls motivation and emotion. It is where all our decision-making processes begin. The science behind it is undeniable, and Mr. Sinek has gotten very successful spreading the word. So what? How does this priceless piece of information translate to making money, helping your organization succeed in its mission, and…